Yesterday (yes, during the Seahawks game, yes, yes) we launched our new, faster, and hopefully much-easier-to-use website.
It's the product of months of testing with a variety of demographics, and the site is designed to be much more intuitive than our former site. On the old site, consumers could complete only 1/3 of the typical tasks we gave them. Now it's over 80 percent, and we're going to keep tweaking things to try to improve that further.
Take a look.
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